Should you carry business cards to fairs and meetings? Will they just be thrown away on the same evening?
While business cards may be considered old-fashioned, they are still useful in exchanging contact information. However, many people do not carry them these days.
At fairs and events, if you are presenting at a stand, you want to make it easy for visitors that have interest in your products to leave their contact information. At Future Digital Finance Forum in April 2018, Skadi's team did the following to make it convenient for cardless visitors to leave their contact info:
- Allow visitors to type their e-mail address using a full keyboard (on the laptop that we used for presenting the CreditWorthy product).
- Send an immediate greeting on the spot.
- Include something useful in the e-mail message. (We sent the Skadi research report on mortgage markets in the EU).
This method brought us a higher amount of relevant contact details than business cards did, so it was a good complement in engaging people. See how the method works for yourself at https://mortgagewhitepaper.skadi.me/